Aditya ChaudhuriThe Ultimate Fighting Championship (UFC) has announced a regional partnership agreement with mobile charging solutions provider Anker, which thus comes on board as its Official Charging Partner in the Middle East and Africa (MENA) region.
As per the deal, the Chinese electronics company will work towards enhancing fan experiences in the region at official UFC events, with its charging tech integrated into the fan arenas.
Nick Smith, Vice President, Head of International Business Development, Global Partnerships, UFC & WWE, commented:
“We’re delighted to collaborate with Anker and be their first ever partnership in sports. Anker is an innovative brand with pioneering charging solutions in a key region for our business, the Middle East. Similar to UFC, Anker is a trailblazing brand that makes industry first moves.:
Faisal Shah, General Manager, Anker Innovations MEA, said:
“Our collaboration with UFC is a powerful reflection of Anker’s dedication to innovation and excellence. At Anker, we’re not just about charging devices; we’re about energising lives and enhancing the experience of every user with speed, efficiency, and reliability. This partnership goes beyond technology; it’s about charging up the spirit of competition and resilience that defines both Anker and UFC. Aligning with the UFC for their landmark event in Saudi Arabia symbolises our shared passion for pushing the envelope and setting new benchmarks. We are thrilled to bring our advanced charging technology to the epicentre of the action, ensuring that fans and athletes remain connected to what matters most.“
