Anthony Joshua renews Under Armour deal

Anthony Joshua renews Under Armour deal

March 12, 2024

Professional boxer Anthony Joshua has inked a long-term partnership renewal agreement with Under Armour.

As per the renewed agreement, Joshua will continue sporting Under Armour apparel in the ring. The two parties have worked together since 2015.

The partnership renewal was announced through an AI-advertisement titled “Forever Is Made Now”.

On continuing with Under Armour, Anthony Joshua said:

Under Armour has been in my corner for over eight years now, going on an incredible journey together as we constantly pushed to make me a better athlete. It feels great to confirm a renewed long-term partnership to go on the next part of my journey. They have always supported me to strive for more and have been my longest standing partner since I started out in boxing.

Kevin Ross, Managing Director EMEA, Under Armour, added:

Under Armour’s partnership with AJ has been instrumental in the growth of the brand in the EMEA region over the past eight years. Still as humble and hungry as ever, AJ continues to be an inspiration for millions around the world, both inside and outside the ring. We look forward to more success together in this next chapter.” 

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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