BWT Alpine F1 Team and M-Experiment join forces

The BWT Alpine F1 Team have announced a licensing partnership with performance eyewear brand M-Experiment, which thus comes on board as their Licensing Partner and Team Supplier.

The deal will see M-Experiment supply the French outfit with high-performance frames. The partnership will also see M-Experiment curate specially-styled frames for a special-edition collection, with its “Business”, “Pleasure”, “Jigawatt”, and “Gigawatt” frames set to get a “unique blue and pink aesthetic”. All Alpine members will be able to select their personal favourites from the collection.

Alpine head into the 2025 Formula One season with a new driver lineup. This time around, Pierre Gasly will have Jack Doohan, son of motorcycling legend and World Champion Mick Doohan, partnering him.

Speaking about the partnership, Tommy Rios, President of M-Experiment, said:

“We are thrilled to supply BWT Alpine Formula One Team, a brand that shares our passion for innovation and excellence. Formula One represents the pinnacle of technological advancement and performance, and we’re excited to bring M-Experiment’s vision to the forefront of this dynamic world.“