French Formula One team Alpine have roped in former French footballer Zinedine Zidane as a brand ambassador. Zidane will join not only as the Formula One team’s brand ambassador but also for the French car manufacturer.
As a brand ambassador, Zidane will work towards promoting equal opportunities in the sporting industry and automotive industry as well. He will also serve as a brand ambassador and a sponsor of Alpine’s Rac(H)er programme, which is aimed at providing equal opportunities, and the Concours Excellence Mécanique (Mechanical Excellence Competition).
Zidane spoke about his new role, commenting:
“I liked the vision and the concrete approach of the Alpine teams, especially in the implementation of their equal opportunities programmes, especially since I have a particular affection for Alpine as a Frenchman and Formula 1 fan.I think it’s important to tell children that, wherever they come from, they can one day become the champions of tomorrow in whatever walk of life they choose and that they should always believe in their dreams.
“This Alpine project is here to help make that possible. Change takes time, so if I can contribute and help speed things up, it’s with great satisfaction for me.“
Laurent Rossi, CEO, Alpine, said:
“Zinedine Zidane is not only a great champion and a sporting legend, but he is also a dedicated man who has decided to use his global presence to inspire young people and drive change towards creating equal opportunities. He is an example of what we as a company should stand for: a tenacious mindset, natural talent and an advocate for promoting inclusion for all while maintaining meritocracy by pushing those around him to strive for greatness. It is with great pride that Zinedine joins Alpine to make a difference.“
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