English professional football club Arsenal have announced an extension of their collaboration agreement with Camden Town Brewery, which is set to remain as the club’s official beer partner in London.
The agreement, which began in July 2019, will now continue into the 2023–24 season.
Camden Town Brewery has introduced a brand-new beverage, the “North London is Red” lager, in celebration of the partnership’s renewal. This lager is intended for the club’s followers and was developed with the help of suggestions made by fans via social media regarding their favourite football memories, icons and matchday customs.
Through this extension, Camden Town Brewery is also giving fans an opportunity to win two tickets to see Arsenal’s opening Premier League game of the 2023–24 season.
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Commenting on this extension, Juliet Slot, Chief Commercial Officer, Arsenal, said:
“We’re excited to extend our partnership with our neighbours and fellow Arsenal supporters at Camden Town Brewery. The atmosphere at Emirates Stadium has been fantastic this season and Camden beer has become an important part of the matchday experience for our passionate supporters. We’ve already achieved so much together in areas such as sustainability and supporter engagement, and the launch of the new ‘North London is Red Lager’ is a fantastic way to kick off our renewed commitment as we move forward together.”
Holly Gibson, Head of Brand Experience & Partnerships, Camden Town Brewery, added:
“We have loved working with Arsenal over the past four years and we are really proud of what we have achieved so far. Who doesn’t love highlights? We’ve saved millions of cups from landfill by introducing a re-usable cup scheme (the first of its kind in the Premier League). We teamed up with David Seaman to serve fresh pints. We brewed a double-strength Camden Hells Lager to celebrate 50 years since Arsenal’s double, we supported Arsenal in achieving the record number of ticket sales and attendees to the WSL, and so much more. Cheers to the Gunners and roll on next season!”
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