Burnley signs new deal with betTOM

English football club Burnley FC has announced a new partnership with UK-based betting and gaming brand betTOM, who has joined the club as their Official Betting Partner. The partnership will see betTOM have their logo present on the back of Burnley FC’s men’s and women’s team’s first-team shorts for their home, away and third kits. betTOM will also have branding in the home and away dugouts and technical area at Burnley FC’s home ground, the Turf Moor. 

Alister Burn, Senior Commercial Manager, Burnley FC, commented,

“We are pleased to welcome betTOM to Burnley Football Club as our Official Betting Partner for the 2026/27 season. Their branding will feature on the back of our men’s and women’s playing shorts, as well as within the technical area at Turf Moor, providing a strong platform to build their awareness across the UK. We look forward to working with Paul, Charlie and the wider betTOM team to engage with our adult supporters through community initiatives, supporter competitions, prizes, and giveaways, alongside clear safer gambling messaging throughout the season.”

Paul Colley, CEO, betTOM, said,

“Burnley is a great club with a big fan base, and we’re excited to be their official betting partner for the season ahead. Having the betTOM brand appear on the shorts, dugout and LED boards will be great exposure. We’ve had a very promising first year in operation in the UK, having only started in May 2025, and this level of sponsorship will help us continue that growth.”