Rohit Sharma named as brand ambassador for Freyr Energy

Indian T20 World Cup winning captain Rohit Sharma has been announced as the brand ambassador of residential rooftop solar firm Freyr Energy. Sharma joins as the company’s first-ever ambassador and aligns with Freyr Energy’s ‘Solar Ho, Toh Freyr Ho’ campaign launch aimed at highlighting the benefits on long-term nature of rooftop solar adoption. Sharma will serve as the face of the brand and will headline advertisements, campaigns and other marketing activities. 

Rohit Sharma, commented,

“Protecting the environment has been close to my heart for years. Rooftop solar gives families a chance to do their bit for the planet, and it’s important to have a partner you can trust for the journey. That’s what drew me to Freyr Energy. I’m happy to be part of their campaign, encouraging more families to embrace solar and choose a cleaner, more sustainable future.”

Radhika Choudary, Co-founder & Director, Freyr Energy, said,

“When a family puts solar on its roof, they are trusting a company for the next 30 years. That company has to show up every time and stand behind the family’s decision long after the system is switched on. ‘Solar Ho, Toh Freyr Ho!’ says that in five words, and no one says it better than Rohit.”

Saurabh Marda, Co-founder & Managing Director, Freyr Energy, added,

“Our aim has always been to raise the bar for what Indian homeowners can expect from rooftop solar, not just on installation day but across the 30-year life of their system. Rohit has spent his career doing exactly that in cricket, which made him the natural choice as our first brand ambassador.”

Rajan Mahalingam, Marketing Head, Freyr Energy, added,

“Solar Ho, Toh Freyr Ho!’ is built to make Freyr the first name families think of when they consider rooftop solar. Rohit’s reputation for consistency and trust mirrors what we promise every customer, and that gives the campaign an authenticity audiences will connect with. We look forward to taking this message to millions of homes across India.”