Chelsea FC inks new deal with Champagne PIAFF

English football club Chelsea FC has announced a new partnership with Champagne PIAFF, who have become an Official Partner of Chelsea FC Women’s team. Champagne PIAFF will host fan experiences for the fans at Stamford Bridge during Chelsea’s Women’s Super League home games and their products will be available at the Canoville Suite on matchdays and also at selected bars at West Lower.

Giulia Mazzia, Chief Revenue Officer for Chelsea FC Women, commented,

“We are delighted to welcome Champagne PIAFF to the club as our Official Partner. As we continue to add to the matchday experience for everyone who visits our home at Stamford Bridge, partnering with a premium brand that shares our commitment to quality and celebration is a fantastic addition. We look forward to working together throughout the season and beyond.”

Laura Head, Champagne PIAFF, said,

“From our earliest conversations with CFCW, there was a very clear shared vision. This was never simply about putting Champagne PIAFF alongside football; it was about choosing to invest in the women’s game, being part of its momentum and creating something that genuinely adds to how fans experience it. There is an incredible energy around CFCW. The team is ambitious, confident and constantly pushing forward, and that feels very aligned with Champagne PIAFF. Women’s football is rewriting the rulebook around matchday rituals, and we’re excited to be part of that. We want to bring something new to Stamford Bridge and toast to the future of the women’s game.”