Liverpool FC joins hands with ORRAA for environmental focused partnership

Premier League giants Liverpool FC has announced a new partnership with the Ocean Risk and Resilience Action Alliance (ORRAA), with a focus on raising awareness about the challenges faced by the coastal communities in Liverpool and the importance of a healthy ocean. Both will work on joint engagement activities, including ocean-education initiatives, research and thought-leadership events.

Rishi Jain, Director of Impact at Liverpool FC, commented,

“We’re really excited to collaborate with ORRAA on the next step of our work on ocean health and advocacy. Liverpool is obviously a port city with a long-standing connection to the ocean and these efforts appreciate the important role that it plays in our environment, economy, culture and our history. It’s vital that we find new ways to engage people around the world, raise awareness and accelerate action to protect it. We are looking forward to bringing to life the plans we are developing with ORRAA and the opportunities this agreement creates to inspire positive change.”

Karen Sack, Executive Director of ORRAA, added,

“Our alliance works from beachfront to boardroom to build the investable solutions that will regenerate nature and build community resilience. We back brilliant entrepreneurs in coastal communities and work with some of the largest insurance and finance companies globally. We also have seen first-hand the power of football in raising awareness. Just as the ocean unites us all, so does football. Bringing the Liverpool FC boot room into the mix is going to bring extra focus to these stories of innovation, entrepreneurship, resilience and action.”