Scottish footballer and Chelsea FC’s captain Erin Cuthberth has been announced as the Small Business Ambassador of AI-powered marketing platform Constant Contact. Cuthbert will not only use the role to elevate her brand but also work with Constant Contact to support small business owners in the UK. Cuthbert will use the partnership to connect with other small business owners, sharing experiences with Cuthbert opening Ruby Alba earlier this year, a specialty coffee business.
Erin Cuthbert, commented,
“99% of players can’t live off football forever, that’s just the reality. I love coffee – it’s genuinely my happy place – so I want Ruby Alba to be there for me when my football career eventually ends. I’m buzzing to work with Constant Contact and learn how to market properly, so the business can keep ticking along in the background while I prioritise football. Being part of the leadership team at Chelsea FC Women and running Ruby Alba are completely different – the former is a team and the latter is just me. I definitely prefer winning with the girls around me; we’ve got trophies to win and I’ve got a lot more growth in me as a player. But building something on my own has taught me tons.”
Frank Vella, CEO, Constant Contact, added,
“Erin is hungry for growth, on and off the pitch. You can see that determination in everything she’s achieved at Chelsea FC Women, and it’s what makes her such a natural fit for this partnership. We’re excited to give Ruby Alba the same support Erin’s had throughout her football career, and to show a generation of talented entrepreneurs what’s possible when you combine a great attitude with great tools.”
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