English football club Coventry City has announced a new multi-year partnership agreement with Red Bull who has joined the club as their Official Energy Drink Partner. The deal will see Red Bull have their products be available at Coventry City’s first-team training environment, changing rooms and technical areas. Red Bull will also have branding on matchdays at the Coventry Building Society Arena, including pitch side LED advertising, big-screen exposure, and features within the club’s matchday programme.
Nicola Ibbetson, Chief Business Officer, Coventry City Football Club, said,
“We are incredibly excited to welcome Red Bull to Coventry City as our Official Energy Drink Partner. Red Bull is an iconic global brand with a fantastic reputation for innovation, performance and creating memorable experiences for fans. Those qualities strongly align with the direction and ambition of our Club. We are looking forward to working closely with the Red Bull team and bringing the partnership to life through engaging content and activations throughout the season.”
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