Burnley FC announce betTOM partnership

Burnley Football Club have announced a partnership with UK-based betting and gaming brand betTOM, bringing it on board as their Official Betting Partner.

The partnership will put the betTOM logo on the back of the matchday shorts of Burnley’s men’s and women’s first teams. betTOM will also have branding exposure via the home and away dugouts and technical area at the Clarets’ home ground, Turf Moor.

Alister Burn, Senior Commercial Manager, Burnley FC, commented:

“We are pleased to welcome betTOM to Burnley Football Club as our Official Betting Partner for the 2026/27 season.

“Their branding will feature on the back of our men’s and women’s playing shorts, as well as within the technical area at Turf Moor, providing a strong platform to build their awareness across the UK.

“We look forward to working with Paul, Charlie and the wider betTOM team to engage with our adult supporters through community initiatives, supporter competitions, prizes, and giveaways, alongside clear safer gambling messaging throughout the season.”

Paul Colley, betTOM CEO, said:

“Burnley is a great club with a big fan base, and we’re excited to be their official betting partner for the season ahead.

“Having the betTOM brand appear on the shorts, dugout and LED boards will be great exposure.

“We’ve had a very promising first year in operation in the UK, having only started in May 2025, and this level of sponsorship will help us continue that growth.”