Arsenal FC extends its partnership with Konami

Arsenal FC announced on August 18, 2022, the long-term extension of its partnership with Konami effectively starting from the 2022-23 season. English Premier League giant Arsenal FC and Konami Digital’s partnership started in July 2017, which will now feature the former as one of the core clubs in Konami’s title series, eFootball. 

KONAMI will remain Arsenal’s official football video gaming partner, with club kits and Emirates Stadium featuring in eFootball as well as the squad having a full set of 3D scans for the ultimate translation between real life and virtual appearances. 

KONAMI and eFootball branding will also feature on the headrests of the seats in the home and away dugouts at Emirates Stadium. Arsenal FC will also continue to take part in eSports games including the eFootball Championship Pro.

Commenting on the deal, Arsenal FC Chief Commercial Officer, Juliet Slot, said: 

“Konami’s eFootball provides a unique football experience. We’re proud to extend our partnership and give our supporters the opportunity to immerse themselves in an authentic Arsenal experience.   

“Arsenal and Konami both aspire to be at the forefront of fan engagement. I’m excited for us to work together to strengthen our collaboration and take our partnership to a new level, building on our shared values and giving our supporters more great opportunities to connect with their club.” 

Naoki Morita, Konami Digital Entertainment B.V.’s European President, also commented: 

“It is very exciting to be announcing an extension to such a successful partnership. Arsenal are a massive club and have been a core part of our partnership roster over the past few years. 

“To have secured a long-term future that will include a multitude of commercial, image, and esports rights and activations is fantastic for KONAMI and for the eFootball™ series as it keeps growing, and we strive to set football free”.