Arsenal FC join forces with HFM

Arsenal Football Club have announced a multi-year partnership with HFM, an online trading platform, bringing it on board as their Official Global Partner.

The partnership will give HFM access to Arsenal’s global rights package, including matchday branding at the Emirates Stadium and visibility on the club’s official digital platforms, including the recently launched “The Arsenal”.

Additionally, HFM will gain access to club marketing assets and players to create new content and experiences.

Juliet Slot, Chief Commercial Officer, Arsenal FC, commented:

“We’re delighted to welcome HFM as an Official Partner of Arsenal. They are a market leader in their field with a strong focus on innovation and long-term success and support our ambition to win major trophies. Partnerships built on shared values help us deliver the best experiences for our supporters around the world, we look forward to working together.”

Efthymios Mesis, Chief Marketing Officer at HFM, added:

“This partnership marks an exciting milestone for HFM as we align with one of football’s most iconic clubs. Trading and elite sporting performance are both driven by strategic thinking, resilience and the ability to perform under pressure. Through this collaboration, we look forward to creating meaningful global engagement opportunities that reflect our shared commitment to excellence and long-term growth.”

Note: The quotes have sourced from Arsenal FC’s official website.