The Rajasthan Royals (RR) have announced a partnership with EcoLink, an electrical appliances brand, ahead of the 2026 Indian Premier League (IPL) season.
The partnership agreement brings EcoLink on board as an Associate Sponsor of the inaugural IPL champions. EcoLink will thus enjoy prominent branding rights on the leading headgear of the team as well as collaborate with them on integrated promotional campaigns and digital activations.
Alok Chitre, COO of the Rajasthan Royals, commented:
“We are proud to partner with EcoLink and welcome them to the Rajasthan Royals family. The scale and reach of the Royals fan community allow us to offer a powerful platform to connect with fans through strong in-stadia presence, digital storytelling and year-round engagement. Through this association, we look forward to enabling meaningful visibility and fan interaction across the season.”
Nikhil Gupta, Head of Strategy and Marketing for Greater India, Signify, said:
“Cricket is deeply embedded in India’s cultural fabric, and the upcoming season offers an unparalleled platform for brands to connect with audiences at scale. We have received a strong consumer response for our EcoLink BLDC fans across India. With our partnership with Rajasthan Royals, we aim to create high-impact visibility for EcoLink through on-ground presence, leading head gear branding, and integrated fan engagement initiatives. This partnership is a key part of our strategy to build a stronger consumer connect and reinforce EcoLink as a trusted, accessible BLDC fans brand for millions of Indian homes.”
Sumit Joshi, CEO and MD, Signify, Greater India, added:
“At Signify, we are committed to driving innovation and delivering meaningful value to our consumers. With EcoLink, our emerging electrical brand, we are focused on bringing reliable and accessible solutions to Indian homes. As we expand the brand’s presence across the country, the T20 offers a powerful platform to connect with millions of consumers. Our partnership with Rajasthan Royals allows us to engage with passionate cricket fans while bringing EcoLink closer to households across India. This collaboration reflects our ambition to strengthen the brand’s footprint and accelerate its growth in one of the world’s most dynamic markets.”
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