Indian cricketer Arshdeep Singh has been roped in as an Official Brand Athlete by Boldfit, an Indian fitness and sports gear brand.
The deal sees the Punjab Kings and India pacer join fellow cricketer KL Rahul, who is also an early investor in the brand.
Regarding his Boldfit partnership, Arshdeep Singh said:
“I have always believed in doing things with full power, on and off the field. Boldfit gets that vibe. It’s not just good looking gear, it’s made for how athletes actually train, recover and live. Really excited to build this.“
Pallav Bihani, Founder of Boldfit, said:
“We started Boldfit to create a brand rooted in real athletic journeys. KL Rahul gave us that foundation. With Arshdeep coming on board, we’re doubling down on our mission to make Boldfit an athlete-first, performance-led brand. We are excited to co-create products with Arshdeep, tailored for the Indian fitness consumer.”
Rahul added:
“Boldfit has always been about more than merch or gear. It’s about creating something from within the sports ecosystem. Seeing Arshdeep come on board is a proud moment — the movement is only getting bolder.“
Major League Cricket (MLC) franchise Texas Super Kings have announced a multi-year partnership renewal with …
Chinese consumer electronics manufacturer Dreame Technology has signed a new partnership with footballer Cristiano Ronaldo,…
The Mumbai Cricket Association (MCA) has signed a new partnership with Nuvama Group's brand, Nuvama…
Mixed martial artist Ronda Rousey has been announced as the new Brand Ambassador of lubricants…
The Glasgow 2026 Commonwealth Games has found a new partner as UK-based wheelchair accessible vehicle…
The Madhya Pradesh Cricket Association (MPCA) has announced a new partnership with the Aditya Birla…