Arshdeep Singh unveiled as SiXiT brand ambassador

Indian cricketer Arshdeep Singh has been roped in as a brand ambassador by SiXiT, an Indian cricket brand.

The 27-year-old will headline the brand’s cricket ball category. The partnership will be kicked off with a 360-degree marketing campaign featuring Singh.

SiXiT aims to introduce leather cricket balls, cricket kits, and cricket bats, while also strengthening its presence in the cricket footwear market, shifting away from the cricket equipment category.

On joining SiXiT, Arshdeep Singh commented:

“For many young cricketers in India, the journey with the sport begins with cricket tennis-ball on gully grounds and in local matches. I am happy to be associated with SiXiT as the Brand Ambassador for its cricket ball category. The brand has built a strong connection with grassroots cricket, and I look forward to being part of their journey as they continue to support and inspire young players across the country.”

Bharat Singh, Marketing and Digital Commerce Head, SiXiT, said:

“Cricket participation in India continues to grow across formats, from gully cricket and weekend tournaments to academy and competitive cricket. Our refreshed brand identity reflects SiXiT’s evolution as we expand our product portfolio and engage with players across every stage of their cricket journey.”

Bhavin Lakhlani, Sales Head, SiXiT, added:

“Cricket in India has one of the most vibrant grassroots cultures in the world. For millions of players, the first cricket ball they ever hold is a cricket tennis ball on a gully or a local ground. SiXiT has grown alongside this ecosystem and established itself as a market leader in the cricket tennis-ball category. As we enter the next phase of growth, we see a strong opportunity to build on this foundation while expanding into new product segments. We are delighted to welcome Arshdeep Singh as the Brand Ambassador for our cricket ball category, and we believe his journey will strongly resonate with young cricketers across the country.”