Hull City signs new deal with Swiffy

English football club Hull City has announced a new partnership agreement with South African financial technology and payment processing firm Swiffy. The partnership sees Swiffy with the club to make payments simpler, faster and more accessible. Swiffy and Hull City will work together on digital content and in-stadium activity as well with Hull City aiming to use the partnership to reach out to wider audiences in Africa.

Joe Clutterbrook, Chief Operating Officer at Hull City, commented,

“We’re really pleased to welcome Swiffy to the Hull City family. Swiffy is a business with a clear understanding of the African market and a strong focus on making digital payments work better for its customers. There’s a natural alignment between their ambition to connect businesses and customers across the continent and our own ambition to connect Hull City with supporters around the world.”

Jadie Naicker, Christian Di Zio and Neil Schwartzman, Co-founder of Swiffy, released a statement,

“We’re incredibly proud to partner with Hull City at such an exciting moment in the Club’s history. Their return to the Premier League represents ambition, resilience and the determination to compete at the highest level. Qualities that strongly resonate with the journey we’ve been on building Swiffy. For us, this partnership brings together two ambitious organisations with a shared drive to grow. The Premier League has an extraordinary following in Africa, and partnering with Hull City gives Swiffy a powerful platform to build our brand, showcase African fintech on a global stage and introduce Swiffy to new audiences. We’re excited to be part of Hull City’s journey back in the Premier League and look forward to building a partnership that extends well beyond this season.”