Aryna Sabalenka announced as Moroccanoil ambassador

Belarusian tennis star Aryna Sabalenka has been announced as a global brand ambassador for hair care brand Moroccanoil.

The partnership will see Sabalenka headline Moroccanoil’s global campaigns as the face of the brand’s exclusive content that will focus on the relationship between performance and personal style. The partnership will extend across global campaigns, immersive brand experiences, and marquee tennis events, with the aim of highlighting the brand’s broader vision of beauty centred on confidence, individuality, and self-expression.

Aryna Sabalenka commented:

“Whether I’m walking onto the court in front of thousands of fans or getting ready for an event, confidence changes everything. When I feel good, I can focus on what I do best. Moroccanoil has been one of those brands I’ve genuinely loved using for years because it always makes my hair feel healthy, effortless, and ready for whatever the day brings.

“That’s why this partnership is so exciting for me—it feels authentic. I’m proud to work with a brand that helps people feel empowered and comfortable being themselves.”

Marina Kirschner, Senior Vice President of Global Marketing, Moroccanoil, added:

“As our relationship with tennis has continued to evolve, partnering with Aryna felt like the perfect next match.

“She is an incredible athlete, but what truly sets her apart is how she connects with people. She brings strength, authenticity, and undeniable energy both on and off the court. Aryna’s global influence aligns perfectly with our mission to inspire and engage communities worldwide.”