Here are the sponsors for Italian top-flight team AS Roma.
Nike – The American sportswear giant has been the official kit supplier of the club since the 2014-15 season in a kit deal worth €5m per year.
From next season, Nike’s fellow American brand New Balance is set to take over as the Giallorossi’s kit supplier after the club decided to prematurely cut short the Nike deal.
MAIN GLOBAL PARTNERS
Following are the organisations that enjoy a branding presence across AS Roma’s digital and physical assets as a Main Global Partner – the top tier of the club’s sponsorship portfolio.
Qatar Airways – Qatar Airways serves as the Official Airline Partner of the club. AS Roma signed a front-of-shirt sponsorship with the Qatari flag carrier worth €40M in April 2018, making it the club’s first kit sponsorship deal since 2013. The deal currently runs until the end of this season.
Hyundai – The South Korean automaker became the Official Car Partner of the club in July 2018 in a three-year deal. Hyundai’s logo also serves as a back-of-shirt sponsor on Roma’s matchday kits.
IQONIQ – IQONIQ became the club’s Official Fan Engagement Platform Partner in a three-year deal last September. The deal also saw the fan engagement platform become the club’s first-ever sleeve sponsor.
PREMIUM PARTNERS
Following are the organisations that enjoy a branding presence across AS Roma’s digital and physical assets as a Premium Partner – the second tier of the club’s sponsorship portfolio.
KONAMI – The Japanese video game company serves as the Official Football Videogame Partner to the club since August last year. The deal sees Konami hold exclusive rights to feature AS Roma’s licensing, that includes real-life likeness of players, kits and stadium, in its annual Pro Evolution Soccer (PES) release. As a result of this deal, AS Roma no longer features in EA Sports FIFA.
Acronis – The Schaffhausen-headquartered Swiss tech company serves as the Official Artificial Intelligence Partner of the club since May last year. Acronis provides AI and ML-driven data solutions and cyber sec expertise across Roma’s football and business operations.
Tiscali – The Cagliari-headquartered Italian telecom company serves as the Official Connectivity Provider of the club since September last year. The deal sees Tiscali offer fibre-optic connectivity across Roma’s proprietary locations and offer their fans exclusive opportunities.
FXORO – The Limassol-headquartered Cypriot financial products and services provider became the Official Online Trading Partner of the club in a three-year deal in July 2019. Roma later expanded the deal to promote FXORO to the Premium Partners tier.
Sky – The Italian arm of the British telecom and broadcast giant serves as an Official Media Partner to the club.
Frecciarossa – The Trenitalia-owned Italian high-speed train serves as the Official Train Partner to the club.
OFFICIAL PARTNERS
Following are the organisations that enjoy a branding presence across AS Roma’s digital and physical assets as an Official Partner – the third tier of the club’s sponsorship portfolio.
Edison Energia – The Milan-headquartered energy company became the Official Energy Partner of the club last June. Edison offers sustainable energy solutions to implement across AS Roma’s proprietary venues.
TMB by Tombolini – The Colmurano-headquartered Italian fashion brand serves as the Official Fashion Partner to the club since October 2019.
San Raffaele – The Roma-based medical institution is a long-time partner of the club. The two last renewed their partnership in a two-year agreement in October 2019.
DAZN – The OTT sports subscription platform serves as an Official Media Partner to the club.
Algida – The Roma-headquartered packaged ice cream brand serves as the Official Ice Cream Partner to the club.
Socios – AS Roma signed a multi-year deal with cryptocurrency-based fan engagement platform Socios in July 2019. Via Socios, AS Roma offer their fans a chance to obtain Fan Tokens ($ASR) that allow them to participate in several club-oriented activities. These Fan Tokens are limited in number and can be bought, sold or won in an augmented reality in-game.
La Molisana – The Campobasso-headquartered Italian food company became the Official Pasta Partner of the club in a three-year deal in July 2018.
ManpowerGroup – Headquartered in Milwaukee, Wisconsin, American staffing firm ManpowerGroup serves as the Official HR Partner of the club since July 2014.
La Gazzetta dello Sport – AS Roma signed a media partnership deal with the Milan-based Italian daily newspaper in October 2019. The deal sees La Gazzetta provide more in-depth and extensive coverage to the club and offer the Giallorossi supporters exclusive promotional initiatives.
TECHNICAL PARTNERS & SUPPLIERS
Following are the organisations that enjoy a branding presence across AS Roma’s digital and physical assets as a Technical Partner & Supplier –
Italiacamp – Italiacamp is a Rome-based civic organisation that works with companies to help them with their social impact projects. It serves as the Official Impact Partner of the club since May 2019 in a deal that runs until 2022.
WHYsport – The sports supplements manufacturer and retailer serves as the Official Supplements Partner of the club since last November.
Vivaticket – The Bologna-headquartered ticketing agency serves as the Official Ticketing Partner to the Giallorossi. The deal sees Vivaticket offer exclusive discount and offers to Roma fans.
Sparco – The Volpiano-headquartered Italian auto part and accessory company serves as a Official Technical Partner to the club. The deal sees Sparco offer Roma-themed apparel and accessories to the Giallorossi supporters.
Sixtus Italia – The Prato-headquartered Italian pharmaceuticals company serves as an Official Technical Partner and Supplier to the club. The current deal between the two parties is set to run until the end of the 2021-22 season.
Gatorade – The PepsiCo-owned American sports drink brand serves as the Official Sports Drink Partner to the Giallorossi.
REGIONAL PARTNERS
Following are the organisations that enjoy a branding presence across AS Roma’s digital and physical assets as a Regional Partner –
Chipper – The San Francisco-headquartered fintech company became the Official Money Transfer Platform of the club in a regional partnership deal for Africa in September last year.
WIN365 – The betting platform and online casino became the Official Betting Partner of the club in a regional partnership deal for Asia in November last year.
AYX.com – The Asian sports data and entertainment company became the club’s Official Online Betting Partner in a regional partnership deal for Asia in February earlier this year.