ASEAN brings on Vikki Digital Bank as new partner

The ASEAN Football Federation (AFF) has announced a partnership with Vikki Digital Bank.

The Vietnamese bank has come on board as the Official Bank of the ASEAN Hyundai Cup, the ASEAN Club Championship Shopee Cup, the ASEAN Women’s MSIG Cup, and the ASEAN U-23 Championship in Vietnam.

Vikki Digital Bank will provide fans with a host of digital financial solutions to promote and support green travel, while also hosting various activations. 

Major General Khiev Sameth, President of the ASEAN Football Federation, commented:

“On behalf of the ASEAN Football Federation, I am delighted to welcome Vikki Digital Bank as the Official Bank in Vietnam for the ASEAN United FC platform, home to Southeast Asia’s four premier football competitions. This partnership reflects our shared belief in the power of connection. Vikki Digital Bank’s commitment to making modern banking more accessible aligns with our vision of bringing people and communities together through football. Vietnam is home to some of the most passionate football fans in our region. Together with Vikki Digital Bank, we look forward to creating meaningful connections with supporters in Vietnam and across ASEAN, celebrating the unity, passion and spirit that define our beautiful game.”

Seamus O’Brien, President and Chairman of the Board, SPORTFIVE Asia, said:

“Vietnam is among Southeast Asia’s most dynamic economies and largest football fan bases. Partnership with the ASEAN United FC events that is exclusively tailored to the local market offers Vikki Digital Bank opportunities to showcase its digital-first financial products and services to a captive domestic audience of millions as it strengthens its market leadership in the burgeoning financial services sector on its home ground.”

Le Van Thanh, Vice President, Vikki Digital Bank, added:

“Football is one of the most powerful ways to bring people together, while digital banking connects people with seamless, modern experiences in their everyday lives. As the Official Banking Partner in Vietnam of ASEAN United FC events, Vikki seeks to inspire millions of football fans through our brand spirit, ‘Tap to Inspire, Unlock the Future’, where every tap to pay and every journey is made easier, more secure, and more rewarding.”