Travel booking platform ixigo has been roped in as the “Official Co-Sponsor” of the upcoming Asia Cup 2023.
The 2023 Asia Cup gets underway from August 30 and will last till September 17, co-hosted by Pakistan and Sri Lanka.
The partnership will see ixigo gain branding visibility, on the ground, on TV and OTT screens, and through award ceremony branding visibility.
As part of the deal, ixigo has launched the “Ticket to Cricket” campaign, via which it is offering fans the chance to get match tickets and discounts on flight tickets.
Rajnish Kumar and Aloke Bajpai, co-founders of ixigo, jointly released a statement that read as follows:
“As a travel platform deeply rooted in India, we understand the immense love and passion that we Indians have for cricket. Our partnership with the Asia Cup Cricket Tournament 2023 as the official Co-sponsor allows us to fuel this excitement, bringing together the joy of travel and the thrill of cricket. With millions of cricket and travel enthusiasts expected to follow the tournament closely, we anticipate a surge in travel bookings over the next two months as fans unite to support their favourite teams. We are thrilled to be a part of this incredible journey, and ixigo looks forward to providing cricket fans with an easy and seamless booking experience for the upcoming matches.“
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