Aston Martin F1 announce ServiceNow deal

Aston Martin Formula One Team (AMF1) have roped in ServiceNow as their Official Intelligent Platform Partner, having signed a partnership agreement with the Santa Clara, California-based digital workflows solutions provider. 

ServiceNow, as per the AMF1 agreement, will streamline the AMR Technology Campus onto its platform and have its services and technologies integrated across the team’s digital infrastructure to “drive greater efficiency for the employees”.

The ServiceNow branding will also be present on the Aston Martin race car, the AMR23, from the 2023 Las Vegas Grand Prix onwards. 

Speaking about the association with ServiceNow, Jefferson Slack, Managing Director, Commercial and Marketing, Aston Martin Formula One Team, said:

“We are hugely excited to be welcoming ServiceNow to the team.We are looking forward to the opportunity to use ServiceNow’s IT capabilities and integrate the ServiceNow platform throughout our operations. There are a number of incredible opportunities to showcase the two global brands together as our partnership takes further shape into the 2024 F1 season.“

Clare Lansley, Chief Information Officer, Aston Martin Formula One Team, added:

“ServiceNow’s understanding and ability to refine processes and integrate systems across the whole business will give us an invaluable advantage as we work to refine our new Technology Campus into a race-winning operation. By helping us improve our productivity, our partnership will enable us to optimise our workplace and processes.“

Paul Smith, Chief Commercial Officer, ServiceNow, commented:

“The ServiceNow platform helps organisations fundamentally change the way they operate. By combining tools, services, and data on one single platform, Aston Martin Aramco Cognizant Formula One Team can drive faster decision-making and greater efficiency. We are thrilled to be Aston Martin Formula One Team’s ‘team behind the team’ as they continue their quest to be one of the most technologically innovative sports teams on and off the racetrack.“