Aston Villa FC join forces with Guinness

Aston Villa Football Club have announced a multi-year deal with Irish beverage brand Guinness. 

Guinness thus becomes an Official Global Partner of the Villa men’s and women’s teams. 

The partnership will see Guinness provide its products — Guinness and Guinness 0.0 — at Villa Park on matchdays, as well as work with the club to promote and encourage responsible drinking.

Adrian Filby, Chief Commercial Officer, Aston Villa FC, commented:

“We are delighted to be welcoming Guinness to the Aston Villa partner family, a global brand that is instantly recognisable to millions around the world. With so many options to choose from, we are extremely proud that Guinness recognised the significant growth of Aston Villa both on and off the pitch, particularly the exciting new developments in and around Villa Park itself. We very much look forward to working closely with Guinness to create authentic experiences for our supporters during the 90 minutes on a matchday and beyond.”

Somnath Dasgupta, Marketing Director Global Sports Partnerships, Guinness, added:

“Aston Villa is an iconic Premier League club that’s deeply embedded in the local community with a passionate international fanbase. We’re incredibly excited that all fans will be able to enjoy quality pints of Guinness and Guinness 0.0, as part of the amazing matchday occasion at Villa Park, and support our ambition to become the most loved beer in sport.”