ATP expands TikTok partnership

The Association of Tennis Professionals (ATP) has announced an expansion of its partnership with TikTok, which will see it use TikTok GamePlan (the platform’s sports-focused product suite) to strengthen fan engagement, amplify player-led storytelling, and get fans closer to the game.

The two will also work on new fan initiatives, while the ATP Hub will be powered by TikTok GamePlan and cover all nine ATP Masters 1000 events as well as the ATP Finals.

Andrew Walker, Senior Vice President of Brand & Marketing at the ATP, said:

“TikTok has become a powerful destination for tennis culture and conversation. Through our partnership, we’re using these moments to empower our players, energise fans and deepen engagement with our sport. TikTok GamePlan allows us to drive tune-in and long-term fan growth by tapping into second-screen behaviour, creating a central hub where fans can follow the Tour across the season.”

Rollo Goldstaub, Global Head of Sport, TikTok, added:

“TikTok is redefining how fans experience tennis, turning every moment into an opportunity for discovery, connection and community. Together with the ATP, we’re bringing fans closer to the energy of the Tour through authentic storytelling, athlete engagement, creator access and a dynamic destination that celebrates tennis both on and off the court.”