Crystal Palace FC team up CHEXX

Crystal Palace Football Club (CPFC) have announced a partnership with CHEXX, a crypto-first gaming platform.

The partnership will see CHEXX serve as the Eagles’ Official Sleeve Partner, with its logo featuring on the sleeve of their men’s team’s matchday shirt.

CHEXX will also have prominent branding rights at Crystal Palace’s home ground, Selhurst Park, via pitch-side, digital ribbon LEDs, and media backdrops. The two parties will also work on content activations, including player- and legend-led projects and fan experiences.

Part of Crystal Palace’s official press release on the matter stated the following:

“The collaboration also creates a natural connection between Crystal Palace and one of CHEXX’s most distinctive brand assets: the Crystal. More than a visual signature, the CHEXX Crystal represents access to the extraordinary experiences at the heart of the brand and will help bring that idea to life throughout the season.

“For CHEXX, Crystal Palace represents an important step in its international growth, adding Premier League alongside its established presence in global esports. The Club gives CHEXX a new platform to bring that brand idea to life through content, activations and fan engagement.”