Crystal Palace Archives

This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Crystal Palace Football Club (CPFC) as their sponsors and partners for the 2024/25 season.

Also read: Premier League 2024/25 Sponsors

CLUB PARTNERS

Macron

The Bologna-headquartered Italian sportswear brand returned as Palace’s kit supplier ahead of the 2022/23 season, having previously served the club in that role between 2014 and 2018.

Socios.com

CPFC signed a multi-year deal with cryptocurrency-based fan engagement platform Socios.com, which is powered by Gzira, Malta-based blockchain fintech provider Chiliz, in December 2021 to launch their own Fan Token.

As the Official Fan Token provider of the club, Socios.com helps Palace offer their fans a chance to obtain Fan Tokens ($CPFC) that will allow them to participate in several club-oriented activities. These Fan Tokens are limited in number and can be bought, sold, or won in an augmented reality game.

ComAve

In October 2023, CPFC announced a partnership agreement with ComAve, an e-commerce platform, and Tamias, a point-of-sale software programme, to launch a new app for their supporters.

The app, which launched on December 1, 2023, offers a range of unique benefits and services to the Palace fans who download it, including exclusive offers and discounts for local restaurants and national brands.

eToro

The Israeli social trading and multi-asset brokerage company has served as the club’s Official Investment Partner since 2018.

Branding rights aside, the deal allows Eagles fans to join the eToro FC community and learn more about crypto assets and investing, while also being offered competitions to win match tickets and other exclusive prizes.

The last renewal of the partnership between the two parties was announced in July 2023, with the new deal also making eToro a “key” sponsor of the Crystal Palace senior women’s team.

iD Mobile

Launched in May 2015, iD Mobile is a British mobile virtual network operator (MVNO) operating as iD Mobile Limited, using the Three network. The company is a wholly-owned subsidiary of Currys.

In September 2023, iD Mobile signed a two-year partnership deal with the Eagles.

The deal displays prominently iD Mobile’s branding on pitch-surrounding LED boards during Palace matches as well as on the club’s official website.

Ziegler

Belgium-based logistics company Ziegler announced a partnership deal with CPFC in October 2023 with the aim of expanding its presence on the supply chain map.

As part of the three-year deal, the Ziegler logo is to be displayed at different touchpoints around the CPFC home ground, Selhurst Park, including stand and pitch-side LED displays and 100+ stadium screens.

Carlsberg

The Vesterbro, Copenhagen-based Danish beer brand is the Official Beer of CPFC, with the brewery holding pouring rights inside Selhurst Park.

Stanley Black & Decker

The global retailer and manufacturer of hand tools and storage products also serves CPFC as one of their Official Partners.

Utilita Energy

The British energy company has acted as the Official Energy Partner and Official Shirt Partner of CPFC Academy since August 2016.

The deal entails Utilita serving as the front-of-shirt sponsor for the Palace academy’s matchday kits while also including other fan engagement activations.

Apsley Tailors

The London-based bespoke tailoring firm has been the Eagles’ Official Bespoke Tailor Partner since 2016, supplying their players, management, and staff with bespoke formalwear.

Eleven Sports Media

The Blackpool-based digital advertising agency also serves CPFC as one of their Official Partners.

Guavapay

The London-based global payments solutions provider was announced as the club’s official affinity card partner in June 2024.

Apart from branding rights, the three-year deal entails Guavapay releasing limited-edition, Palace-themed MyGuava Cards to offer Eagles fans exclusive rewards.

LOCAL PARTNERS

BeGambleAware

CPFC have been partners with the industry-funded BeGambleAware charity since April 2018 in an attempt to raise awareness regarding the negative implications of gambling.

GamStop

GamStop is a free national self-exclusion scheme for online gambling for people living in Britain. It helps people deal with their gambling addiction by excluding them from all gambling sites operating in the UK for a period of their choosing.

Crystal Palace FC are the first Premier League club to partner with GamStop. Since March 2021, the two have been working together to raise awareness regarding gambling addiction and how to overcome it, promoting GamStop as a veritable solution.

Soccer Supplement

British football nutrition specialist Soccer Supplement was announced as CPFC’s official Supplements Supplier in October 2021.

Apart from branding rights, the deal entails Soccer Supplement providing the club with its products in order to aid their players in improving fitness, performance, and recovery.

The two parties last officially renewed their partnership in August 2023.

UTL Group

Based out of Epping, Essex, UTL Group comprises four companies: UTL Document Solutions, UTL Telecom Solutions, UTL Cabling Solutions, and UTL Security Solutions.

UTL and the Eagles joined hands during the 2023/24 season, with the former coming on board as the club’s main supplier of managed print and document solutions, providing a fleet of Konica Minolta devices and PaperCut Print Management software.

Train Hugger

Train Hugger describes itself as a “green train ticketing platform” aiming to encourage the British public to undertake train travel as a more sustainable travelling option, while also partnering up with businesses to undertake tree-planting projects across the UK.

It was in March 2023 when the Eagles announced a three-year partnership agreement with the UK’s first-ever green train booking service.

As a CPFC Local Partner, Train Hugger plants a tree every time a train ticket is purchased through its platform to attend home and away matches of the Crystal Palace senior men’s team.