ATP nets Polaroid Eyewear partnership

The Association of Tennis Professionals (ATP) has announced a multi-year partnership agreement with Polaroid Eyewear, which comes on board as the ATP Tour’s Official Eyewear Partner.

As per the deal that is set to run until 2027, Polaroid Eyewear will be present at select ATP Tour events. Additionally, Olympic bronze medallist Lorenzo Musetti has been named a Polaroid Eyewear Ambassador for 2025. 

Polaroid Eyewear is set to be present at the Mutua Madrid Open, the Internazionali BNL d’Italia, and the Swedish Open, hosting fan engagement activities, including Fan Zones. ATP Chair Umpires will also be sporting Polaroid Eyewear on the court, while the brand will gain global reach through presence across the ATP Tour’s social and digital assets.

Daniele Sanò, ATP Chief Business Officer, commented:

“We’re proud to welcome Polaroid Eyewear to the ATP Tour partner portfolio. Our partnership unites two global brands with a shared vision of connecting with passionate fans worldwide and a commitment to innovation.“

Alberto Macciani, Global Head of Home Brands, DTC, Sustainability, and Communication at Safilo Group, said:

“We are delighted to become the ATP Tour’s Official Eyewear Partner. This truly global platform provides the perfect opportunity to expose the Polaroid Eyewear brand, allowing us to engage new customers and expand our footprint. With Polaroid Eyewear’s innovative products, we look forward to enabling everyone to enjoy watching tennis with perfect vision and high protection.“

Lorenzo Musetti, Polaroid Eyewear Brand Ambassador, added:

“I’m honoured to join Polaroid Eyewear as Brand Ambassador for their 2025 global campaign. Like their frames, my tennis is all about style and function. The polarised lenses are a game-changer too, especially on the brightest days.“

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