Audi F1 team partners with ElevenLabs

The Audi Formula One team has inked a new partnership with AI audio research and product company, ElevenLabs, who will join the team as an Official Partner. The deal will see Audi use ElevenLabs’ advanced audio and voice technology to enhance fan experiences, getting the fans closer to the team.

Stefano Battiston, Chief Commercial Officer of Audi Revolut F1 Team, commented,

“Formula 1 is a sport defined by constant innovation, not only on track but in how teams communicate and engage with the world around them. It is our mission to elevate the reach of Formula 1 around the globe, working in sync with our partners to enhance the offering and bring greater insights into this fascinating sport. With ElevenLabs we have a leader in AI voice technology, and their capabilities open up exciting opportunities for how we tell our story, connect with fans globally and explore new formats across our digital ecosystem. As we build Audi Revolut F1 Team, partnering with forward-thinking technology leaders like ElevenLabs is a natural fit.”

Mati Staniszewski, Co-founder of ElevenLabs, said,

“The pinnacle of motorsport is one of the few sports that truly blends technological excellence, teamwork, and elite competition. Audi Revolut F1 Team is entering Formula One with bold ambitions on and off the track. We share that ambition at ElevenLabs, and we’re excited for the seasons ahead. Together, we’re exploring how our technology can support the team at the track while also transforming how fans around the world experience and connect with the sport.”