Audi F1 team find principal partner in Visit Qatar

The Audi Formula One team, who make their debut next year, have roped in Visit Qatar as a principal partner.

The partnership will see Visit Qatar promote the country’s culture, tradition, modernity, and hospitality to the F1 community across the world. It will enjoy naming and branding rights across prominent team assets and will work with the team on various fan experiences.

Audi have confirmed their line-up ahead of the 2026 F1 season, with Nico Hülkenberg and Gabriel Bortoleto locked in as their main drivers. 

Jonathan Wheatley, Audi F1 Team Principal, commented:

“The Qatar Grand Prix has grown into a valued destination on the F1 calendar. Welcoming Visit Qatar as a partner and bringing Qatar’s unique blend of culture, warmth, and innovation to F1 fans around the world is a natural next step to highlight what makes this country such a remarkable destination. Through unique fan events, cultural showcases, and digital experiences, we are excited to partner with Visit Qatar to foster global cultural connections, built through the platform of Formula 1.”

Eng. Abdulaziz Ali Al-Mawlawi, CEO of Visit Qatar, added:

“Partnering with the future Audi F1 Team marks an important step in advancing our global tourism ambitions. Formula 1 offers a powerful platform, and this collaboration enables us to present Qatar’s culture, hospitality, and modern appeal to audiences worldwide. As the team makes its debut in 2026, we look forward to creating meaningful touchpoints that encourage fans to explore Qatar and experience the country’s diverse offerings for themselves.”