Hankook Tire joins as sponsor for 2024 edition
The Ballon d’Or has roped in South Korean tyre brand Hankook Tire as an Official Sponsor for the 68th Ballon d’Or awards, which will be held on October 28, 2024. Hankook Tire will have their logo present on the red carpet and in the press areas during the event. UEFA and Hankook will also work on various digital activations to help the fans get closer to the brand as well.
Sanghoon Lee, President and COO of Hankook Tire Europe, commented,
“Our commitment as an official sponsor of the prestigious Ballon d’Or is a consistent continuation of our long-standing, trusting cooperation with UEFA. The partnership is the perfect complement to our international sponsorship strategy, where Hankook’s positioning as a premium brand is always at the forefront. Football is by far the most popular sport in Europe, connecting millions of people, and we are proud to be a part of that.”
The third day of the World Cup will feature a Group B game between Qatar…
USA will face their moment of reckoning as they open their World Cup campaign against…
Co-hosts Canada will lock horns with Bosnia and Herzegovina in what promises to be a…
In what is the Final Group of the 2026 FIFA World Cup, we have a…
The opening day of the World Cup will also feature another Group A game between…
The opening game of the World Cup would be a Group A encounter between co-hosts…