Formula E announces new partnership with Sennheiser

Formula E has announced a new multi-year partnership with audio brand Sennheiser who joins the global electric racing series as their Official Sound Provider. Formula E will integrate Sennheiser’s audio solutions and immersive technology to enhance fan experiences. Sennheiser will be integrated in Formula E’s broadcast and trackside operations and will create a new three-dimensional audio experience bringing the fans closer to the action.

Dan Cherowbrier, CTO, Formula E, commented,

“Innovation and technology are at the core of Formula E, and Sennheiser is the perfect partner to help us redefine the audio landscape of our championship. Their professional audio technologies and workflows, particularly the AMBEO immersive ecosystem, provide a uniquely dynamic setting to explore the future of sound in racing. This collaboration is a vital proof point in how we connect real-world audio innovation with practical application, bringing fans closer to the action through natural, three-dimensional sound.”

Andreas Sennheiser, CEO, Sennheiser Group, added,

“Formula E represents exactly the kind of environment where meaningful innovation happens. At Sennheiser, we are driven by the ambition to bring advanced audio technologies into real-world applications, and this collaboration gives us an exciting opportunity to rethink the role sound can play in electric racing. Great visuals deserve equally compelling sound, and we see real potential to define the sport’s unique acoustic character through dynamic in-car and trackside soundscapes. Ultimately, this partnership is about learning, exploring and helping to shape the future of how live sport is experienced.”