FC Bayern Munich have signed a four-year partnership agreement with pain relief products brand Tiger Balm, roping it in as a Regional Partner in Southeast Asia and China.
The deal will last till 2028 and cover the following regions: Singapore, Thailand, Malaysia, Vietnam, Hong Kong SAR (China), and Mainland China.
Speaking about the Tiger Balm deal, Michael Diederich, Executive Vice Chairman of FC Bayern Munich, said:
“We are delighted to announce our new partnership with Tiger Balm – a collaboration between two successful brands steeped in tradition and characterised by a long history of success. This partnership will give our club an even greater presence in the region.“
Wee Ee Lim, CEO of Haw Par Healthcare, which owns Tiger Balm, added:
“This partnership not only aligns two trusted and reliable brands but also brings a new level of excitement and engagement to our fans across Southeast Asia and China. Tiger Balm and FC Bayern share a heritage of excellence and trust among their fans. We are thrilled to embark on this journey together and look forward to a successful collaboration.“
Premier League club Everton has announced a new multi-year partnership extension with online casino brand…
American Formula One team Haas has announced a multi-year partnership extension with Finnish premium natural…
Premier League club Tottenham Hotspur has announced a new multi-year partnership with Kaizen Gaming which…
Italian football club AS Roma has announced a new partnership with Orodei, who are involved…
This is the last RO16 fixture that will be played between the defending champions Argentina…
Here, we present our preview and prediction for the Round of 16 game between Switzerland…