Manchester City inks new deal with SeatGeek

Premier League club Manchester City has announced a new partnership agreement with technology platform SeatGeek, who has joined the club as their Official Primary Ticketing Technology Partner. The deal will see Manchester City use SeatGeek’s technology to improve efficiency and deliver the best fan experience during the purchase of tickets on Manchester City’s website and application. SeatGeek will continue to provide City with the technology to direct the sale and re-sale of tickets and will have branding on Manchester City’s digital and social platforms along with in-stadia branding during the Manchester City men’s and women’s games.

Greg Swimer, Chief Technology Officer at City Football Group, commented,

“Continuously investing in the best technology to improve the online ticketing and membership experience for fans is a key priority for Manchester City.  We have worked with SeatGeek for a number of years as our trusted ticketing technology provider and it’s fantastic to further integrate our two brands with the announcement of this global partnership. We look forward to continuing to work together over the coming years.”

Jordan Hitchen, Regional Director, EMEA at SeatGeek, added,

“Manchester City has worked with us since 2018, and we’re proud to continue that work through this new global partnership. Together, we’ve used technology to make ticketing more efficient and deliver a better experience for fans, and there’s more to come in the years ahead.  Manchester City’s ambition and commitment to innovation align closely with our own, and we look forward to continuing to evolve the technology and experiences we provide across the Club’s matchdays, hospitality and events, while bringing our two brands closer together on a global stage.”