FC Bayern Munich have announced a regional partnership agreement with VERSUS, a Spanish provider of tech solutions for casinos, gaming, and sports betting.
The multi-year agreement will see VERSUSbet acquire the rights to Bayern’s intellectual property, broadcast elements, hospitality assets, and FCB Legends for promotional use for its new betting site in Mexico.
Speaking about the VERSUS agreement, Dee Kundra, Managing Director – Americas, FC Bayern, commented:
“FC Bayern has a strong presence in Latin America, which is one of the reasons VERSUSbet chose to enter the Mexican market with our club. With almost 125 years of history, FC Bayern prides itself on running a responsible business practice and it is important to partner with brands that reflect the same.“
Alejandro Torralba, Online Gaming Director of Grupo Orenes, said:
“Today is one of the most important days in our history, we are very proud to be part of the group of FC Bayern’s collaborators. It is a privilege and a pride to meet the high-quality standards of one of the clubs with the most titles, history and significance in football and thus become mutually long-term strategic partners. From VERSUSbet, we will continue working to make this club even more important and consolidate its expansion throughout Latin America.“
Fernando Mármol, Marketing Director of Grupo Orenes, added:
“This agreement represents a strategic alliance with one of the most important clubs in the world. FC Bayern has an impeccable track record and a social mass that makes it one of the leading sports clubs anywhere in the world and that is becoming increasingly stronger in Latin America. This union will be a turning point to promote and consolidate VERSUSbet in the Mexican market and is, without a doubt, confirmation of the ambitious proposal we presented to launch the brand in this market.“
Michael Diederich, Executive Board Member, FC Bayern, stated:
“We are pleased to announce that VERSUSbet will be our Official Regional Partner in Mexico. As we continue forward our internationalisation strategy, partnering with top brands in regional markets is of paramount importance to our continued growth.“
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