The Hundred franchise Birmingham Phoenix have announced a partnership with American footwear brand Skechers, which will see the latter become their Lead Partner.
The partnership, kicking off with the 2026 season of The Hundred, will put the Skechers branding front and centre of the Phoenix kits. The two parties will also work on various community-focused fan engagement activities.
Stuart Cain, Chief Executive of Birmingham Phoenix, commented:
“Skechers is one of the most instantly recognisable brands in the world and we are thrilled to welcome them to Birmingham Phoenix. Their approach to innovation and excellence fits perfectly with our ethos and that’s exactly what we were looking for in a Lead Partner – someone who aligns with our values and ambition.”
Richard Parker, Managing Director, Skechers UK & Ireland, said:
“Throughout the past three years, we’ve ventured deeper into the world of performance sport – including cricket – and involvement with a competition and franchise of the calibre of The Hundred and Birmingham Phoenix shows our intent in the elite level sport. We look forward to the opportunities this partnership will provide to engage the wider cricket community, support the grassroots game locally, and build awareness for the signature comfort that performs of Skechers Cricket footwear.”
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