This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Brighton and Hove Albion Football Club (BHAFC) as their sponsors and partners for the 2024/25 season.
Also read: Premier League 2024/25 Sponsors
New York-headquartered American multinational financial services corporation American Express (or Amex) has been the biggest and long-standing partner of Brighton and Hove Albion FC (for over a decade). The two first came together in 2010 with a naming rights deal for the club’s stadium (and so, “Falmer Stadium” is known as the “American Express Stadium”, commonly referred to as “the Amex”), which was expanded with a kit sponsorship agreement in 2013 in a deal reportedly worth £1.5 million per season.
The two parties further extended their partnership in August 2019 with a 12-year extension in an enhanced deal reportedly worth north of £100 million.
Amex has been a veritable contributor to the Brighton community. It has its UK headquarters located in Brighton and is one of the largest private sector employers in the region. The BHAFC deal strengthens its association with the city and also grants the company naming rights across the club’s women’s and disability squads in a bid to encourage diversity and inclusion within the community.
The Beaverton, Oregon-based company has been the Technical Kit Supplier of the Seagulls since 2014 and continues to do so for the club’s men’s and women’s sides—both senior and youth setups.
The last extension of the Nike-BHAFC partnership was announced in January 2022—a three-year deal reportedly worth £2.5 million per year that was set to run until 2024.
Despite no reliable reports on a contract renewal, the latest launch of the Seagulls home kit in July 2024 means the American sportswear giant will be working together with the club at least until the end of the 2024/25 season.
Florida tourism marketing agency Experience Kissimmee signed a multi-year partnership deal with BHAFC in June 2024.
As part of the deal, the marketing agency acts as the sleeve sponsor for the club’s men’s, women’s, and academy shirts. Other key elements of the partnership include cross-promotions with relevant travel trade club partners to maximise outreach within the tourism and sports sectors. Experience Kissimmee also enjoys branded signage at the Amex.
The Malta-registered global online gambling company serves as BHAFC’s Exclusive Global Betting Partner.
British Airways is the flag carrier of the UK and headquartered in London, near its main hub at Heathrow Airport.
In October 2023, BHAFC announced signing a deal with British Airways following the launch of their short-haul network from London Gatwick under their new subsidiary, BA Euroflyer.
The agreement entails British Airways benefitting from in-stadia advertising at the Amex, including LEDs and static boards, along with networking opportunities and hospitality for clients and guests.
Football Manager (FM) is a series of annually-released football management simulators. The video games are jointly developed by SEGA (Shinagawa, Tokyo-headquartered Japanese video game developer and publisher) and Sports Interactive (London-headquartered British video game developer).
FM currently acts as an Official Partner of BHAFC. The two last renewed their partnership in November 2022.
Monster Energy is a brand of energy drink created by Hansen Natural Company (now Monster Beverage Corporation) in April 2002. The brand first partnered with the Seagulls in September 2019, becoming their official energy drink partner.
The deal sees the global energy drink company market its brands to Seagulls fans both at home and internationally.
The Lewes, East Sussex-based brewery serves as BHAFC’s Real Ale Supplier. Harvey’s also sponsors a lounge at the Amex Stadium.
The two parties last renewed their partnership in July 2023—a five-year agreement.
Heineken UK has been the Official Beer and Cider Partner of BHAFC since the 2011/12 season.
The deal sees Heineken not only provide draught and packaged cider to fans inside the Amex but also sponsor a lounge there.
The two parties last renewed their partnership in a “multi-year” extension agreement in January 2022.
Vera Clinic, a hair transplant services provider in Türkiye, announced a strategic partnership agreement with BHAFC in January 2024.
As part of the deal, BHAFC fans benefit from access to Vera Clinic’s advanced treatments, adding significant value to their experience with the club by extending opportunities for health and wellness beyond the football field.
The Hailsham-based British division of the workwear brand signed on as BHAFC’s Official Workwear Partner back in 2018, a deal that was further renewed in August 2019.
The partnership sees Snickers Workwear UK sponsor the Seagulls’ matchday programme and all live content, along with in-stadia advertising and networking opportunities.
In September 2020, Snickers Workwear UK became the Official Sleeve Sponsor for the matchday shirts of the BHAFC senior men’s team. This deal was last renewed in June 2021.
In July 2024, BHAFC signed a partnership agreement with Google Pixel, ahead of their men’s first team’s 2024/25 pre-season tour of Japan.
The deal with Google Pixel activated around the pre-season matches in Tokyo included giving Pixel users (#teampixel) in Japan the opportunity to meet the players and attend their matches taking photos with Pixel devices.
In August 2024, BHAFC announced signing a content partnership agreement with online marketplace MPB, having roped it in as their Exclusive Official Highlights Partner for the 2024/25 season.
The deal sees MPB produce “exclusive, non-skippable brand integrations and features within the weekly highlight video posts for both the men’s and women’s first teams”, which are shared across the club’s social media platforms.
MPB also supports the Brighton & Hove Albion Foundation, BHAFC’s official charity arm, with camera equipment worth £2,000.
Donatello is a family-run Italian restaurant based in Brighton. It was announced by BHAFC as their “1901 Club Lounge Sponsor” in July 2022.
The Lounge Sponsorship deal sees the restaurant host its very own lounge at the Amex, called the Donatello Lounge.
Previously, Donatello served as the principal front-of-matchday-shirt sponsor of the club during the 1998/99 season.
The Maidstone-based water filter supplier is also one of BHAFC’s Official Lounge Sponsors.
A supporter of the club for over half a century, Fileder also sponsors the club’s ball, match, and kits during the season.
The last official partnership renewal agreement between the two parties was a five-year deal that is set to run until the end of the 2025/26 season.
Shoreham-based Focus Group is a UK communications provider that has served as the Official Telecoms & IT Supplier to BHAFC since August 2019, providing WiFi and network services to the club to increase connectivity at the Amex.
BHAFC expanded their partnership with Focus Group in September 2022, making the company a platinum lounge sponsor.
GAP Solutions is an interior designing firm that specialises in custom-made wardrobes, storage, and room dividers. It has served as one of BHAFC’s Official Lounge Sponsors since August 2018.
The real estate firm operating across Sussex and Surrey is also one of BHAFC’s Official Lounge Sponsors.
It was confirmed ahead of the 2023/24 season that Mansell McTaggart would serve as a club sponsor for said season.
Mayo Wynne Baxter Solicitors is a law firm based in Sussex with offices in Brighton, Crawley, Eastbourne, East Grinstead, Lewes, Seaford, and Storrington.
Rockwater is a bar and restaurant based in Hove.
Sun Harvest is a fresh-food wholesaler based in Brighton. It serves as the East Stand lounge sponsor for BHAFC at the Amex Stadium.
BHAFC extended their partnership in Sun Harvest in October 2021—a five-year agreement.
The Lewes, East Sussex-based brewery serves as BHAFC’s Real Ale Supplier. Harvey’s also sponsors a lounge at the Amex Stadium.
The two parties last renewed their partnership in July 2023—a five-year agreement.
Axtra is a British logistics company based in Southwick, West Sussex.
Located in Bedford, Brighton, Group 1 BMW is an authorised BMW Retailer specialising in BMW sales, servicing, repairs, and maintenance.
Lewes-based Hanover Displays has been designing and manufacturing passenger information systems for the public transport industry since 1985.
Hanover Displays signed a sponsorship agreement with BHAFC in August 2019 in hopes of strengthening local recruitment and global clientele.
Founded in 1996, Jemtech is a leading UK-based supplier of advanced fluid management solutions.
LatinoAmérica describes itself as the “first Argentine Steak Restaurant in Brighton & Hove, East Sussex”.
MB Roofing is a roofing solutions company based in Hove.
Based in Burgess Hill, Mexmast is a forklift specialist, offering forklifts for rent or sale as well as services like forklift maintenance, forklift driver training, and warehouse designing.
Daventry-based MDJ Light Brothers provides waste recycling and waste management services to businesses through the UK and Europe.
The Montefiore Hospital is a private healthcare institution based in Hove. Its partnership with BHAFC is focused on their women’s setups, both senior and academy, as it works with their medical staff to “assist with provisions for the club’s women’s and girls’ teams”.
Founded in 2022, Neyo Dental is a West Sussex-based dental specialist centre.
Oliver & Graimes is a creative agency based in Hove. Founded in 1979, it helps brands communicate creatively, memorably, and persuasively to achieve their business goals.
Oliver & Graimes enjoys a partnership with BHAFC as their Official Creative Marketing Supplier. The last extension of the partnership between the two parties was announced in September 2019.
Piglets Pantry is a bakery and cake shop based in Worthing, West Sussex.
Porsche Centre Mid Sussex is a Porsche car dealership located in Burgess Hill, Mid Sussex, and has enjoyed a long-standing partnership with BHAFC, going all the way back to 2011.
The two parties last officially renewed their partnership back in July 2017.
Rainbow International is an Oakham Business Park, Mansfield-based disaster restoration and specialist cleaning services provider for both businesses and households.
Rex is an English manufacturer of temperature-controlled vehicles and trailers as well as a storage solutions provider. The company is based in Hailsham, East Sussex.
Riverdale is a car leasing and servicing company based in Brighton.
Part of transport services provider Event Travel Hub, Seagull Travel is a Brighton-based service that serves BHAFC as their official travel provider, providing services to the club’s fans for their teams’ home and away matches throughout the season.
The Pyecombe-based roofing contractor also serves Brighton & Hove Albion FC as an Official Sponsor.
The Brighton-based construction and carpentry services provider has had an official sponsorship agreement in place with BHAFC since the 2021/22 season.
American Express is also the Training Ground Naming Rights Sponsor of the club. Opened in 2014, BHAFC’s training ground is thusly called the American Express Elite Football Performance Centre.
Reesink Turfcare is one of the Official Training Ground Partners of BHAFC. Based in St Neots, it provides the club with various professional turf care machinery and equipment.
Avoncrop Amenity Products is also one of the Official Training Ground Partners of BHAFC. Based in Windsor, it supplies a range of turf management products and sportsground equipment.
Origin Amenity Solutions describes itself as “a leading force in the UK amenity industry” that combines “the strength of industry leading companies and their products, together with a technology led research and development facility”.
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