Big Bash League (BBL) franchise Brisbane Heat has announced a new partnership with leading family holiday brand Royal Caribbean. Beginning in the 2025/26 season, Royal Caribbean will serve as the team’s Official Holiday Partner and Membership Partner.
As part of the agreement, Royal Caribbean will also be the Presenting Partner of the Gabba Park Fan Zone on matchdays and the Title Partner of The Royal Caribbean Countdown — the fan countdown moment that energizes the crowd before the first ball.
Fans can look forward to a range of exciting activities, including exclusive offers for Brisbane Heat members, sneak peeks at upcoming Royal Caribbean products, weekend getaway giveaways, and family-focused community events.
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Pete Lock, General Manager – Commercial, Marketing & Corporate Affairs, Brisbane Heat, commented,
“The Heat brings families together every summer. The start of summer holidays is when the WBBL and BBL thrives and it is a natural fit with Royal Caribbean, which is also the peak time of their business, entertaining holidaymakers in beautiful locations. Our members love being a part of the Brisbane Heat and we are delighted to announce that as part of our partnership with Royal Caribbean, there will be a cruise holiday giveaway for a lucky member, as well as other opportunities for members to access the many exciting offerings available through Royal Caribbean.
‘We’re very pleased to be onboard with Royal Caribbean and look forward to working alongside them to make summer even more special for our Heat members and fans.”
Gavin Smith, Vice President and Managing Director, Australia and New Zealand, Royal Caribbean, added,
“We’re excited to announce the coming together of two iconic brands, as we partner with the Brisbane Heat to create engaging and unforgettable fan experiences both on and off the field. As Royal Caribbean prepares for the upcoming Australian summer season of memory-maxing holidays, our goal is to provide unmatched experiences and entertainment to Queensland families in between monumental cricket games. We look forward to partnering with the Heat to create unforgettable moments for cricket lovers and holidaymakers this summer.”
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