Bundesliga extends Sportradar partnership

Partnership extended for another five years.

Bundesliga International has announced a five-year extension of its data partnership deal with Sportradar.

Sportradar, the official provider of betting and streaming rights for Germany’s Bundesliga and Bundesliga 2 outside the US and DACH (Germany, Austria and Switzerland) regions, will remain on board in the same capacity until the end of the 2025/26 season.

Additionally, Sportradar will also sub-license the rights for moving images from its competitors. The extension agreement will also enable Sportradar to continue to collect and distribute live match data and provide its customers with access to a reliable, fast and accurate feed.

The St. Gallen-based company will also provide the bookmakers with a host of tools to enhance fan engagement through Bundesliga content, making sure that they provide their customers with clips of Bundesliga matches through the Live Video Notification feature.

Robert Klein, Bundesliga International CEO, stated:

“This is a long-term and trusted partnership, built up over many years and with a shared vision for excellence. We see this extension with Sportradar as a blend of working with established partners to create innovative opportunities and products.”

Ed Blonk, Chief Commercial Officer, Sportradar, added:

“For the best part of two decades, Sportradar has enjoyed a successful partnership with Bundesliga International and the DFL, working closely together to deliver the highest quality products available in the market.

“These rights remain an important part of our portfolio and we’re excited to embark on the next phase of the relationship, using our market leading technologies developed specifically for the world of sport to help Bundesliga International develop new and exciting ways to engage fans around the world.”

The extension of the deal between Bundesliga International and Sportradar strengthens a partnership that began more than 15 years ago.