The All India Football Federation (AIFF) has announced a new partnership with Indian brand Star Cement, bringing it on board as the title sponsor of the Indian Football League (IFL).
The partnership, kicking off with the 2025/26 edition of the IFL, will see Star Cement have prominent branding across various league assets and work with the league on various promotional activities.
M. Satyanarayan, AIFF Deputy Secretary General, commented:
“This partnership with Star Cement represents an important milestone for the Indian Football League. As we work to strengthen the structure and commercial sustainability of the competition, such collaborations provide the support needed to take the league forward. We believe this association will play a valuable role in elevating the profile of the competition and supporting the continued growth of football in India.”
Pradeep Purohit, Chief Operating Officer, Star Cement, said:
“As a leading corporate house from the Northeast, Star Cement has always believed in supporting platforms that reflect strength, resilience, and community spirit. Sport has been an important part of our brand philosophy, and through initiatives such as our ‘Har Ghar Mein Star’ campaign we have consistently associated with athletes and sporting personalities. Our association with the Indian Football League brings strong synergy between our brand values and the vision of the league. We are happy and privileged to come on board as the title sponsor and look forward to a meaningful and long-term association with AIFF and the league.”
Larsing Ming Sawyan, Member, League Managing Committee, also owner of Shillong Lajong FC, added:
“Star Cement coming on board as the title sponsor is a big breakthrough for the Indian Football League. Now, with a title sponsor associating with the IFL, it is our hope that the league will grow from strength to strength each season. I take this opportunity to thank Star Cement, which has roots in the North-east, on behalf of the entire league for taking this magnanimous step in coming forward to support Indian football.”
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