Chelsea Football Club have announced a global innovative partnership with FPT Corporation, a Vietnamese tech solutions provider.
The partnership will see the two work together, using cutting-edge tech solutions to create immersive and personalised experiences for the Blues fans. Chelsea will leverage FPT’s expertise in digital technology, software development, product engineering, and IT service management to identify and create solutions to support their global growth goals.
Additionally, the two will work together to enhance and increase the club’s fan engagement activities—both in-stadium and across digital channels.
Todd Kline, President of Commercial, Chelsea Football Club, commented:
“As Chelsea FC celebrates its 120th anniversary, we know our future will be shaped not only by our commitment to success on the pitch but by the transformation of our club using technology. Vietnam has experienced significant growth in recent years and emerged as a global digital hub, thanks to the energy and spirit of its people. FPT’s expertise in core business systems, data intelligence, and AI makes them the perfect partner to propel Chelsea FC into this new era.“
Pham Minh Tuan, FPT Software CEO and FPT Corporation’s Executive Vice President, said:
“Becoming an Official Partner of Chelsea FC marks an exciting chapter in FPT’s global expansion. This partnership not only reflects our shared commitment to excellence but also showcases the transformative power of technology in enhancing performance and creating unforgettable experiences. At FPT, our vision is to bring happiness and meaningful connections to our customers and communities; and we look forward to partnering with one of the world’s top football clubs to continue making this vision a reality.“
Mark Scrivens, CEO, FPT Software United Kingdom, added:
“Our unwavering commitment to the UK market drives us to implement cutting-edge innovations, including data analytics and artificial intelligence, that will benefit Chelsea FC, its fans, and the broader community. By leveraging these technologies, we aim to enhance on-field performance, deliver a personalised and immersive Chelsea FC experience, and foster a stronger, more connected community off the pitch.“
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