The St. James, a leading US-based performance, wellness and entertainment platform, has announced a new partnership with Chelsea Football Club (CFC), joining as an Official Partner of the English professional football club.
The partnership is aimed to bring the Chelsea Academy to the States. Starting from the 2023 summer season, The St. James will be providing “elite youth soccer programming, training, and clinics” all held by professional Chelsea coaching staff members. All football initiatives and projects of The St. James will be based around CFC’s “developmental, training and playing philosophy”.
The St. James will also be hosting the Chelsea FC Global Youth Tournament in Washington, DC. Additionally, the two will host multiple fan engagement activities over the course of the partnership.
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Chris Jurasek, CEO at Chelsea FC, commented:
“This new partnership with The St. James fits Chelsea’s mission to grow the game and expand our brand in North America. We are excited to come to the States and approach our talent development by incorporating our people and programming into a top model that features the world-class coaches and facilities of The St. James.”
Kendrick Ashton, Co-founder and Co-CEO of The St. James, stated:
“We are excited to partner with Chelsea FC to deliver truly world-class developmental instruction and training to the soccer community, beginning with the Washington, D.C. region and ultimately across the country. Our transatlantic partnership pairs the prestige and highly effective developmental methods of a globally renowned EPL club with one of the fastest growing and most innovative youth sports organisations in the U.S. We believe the synergies of our respective expertise and audiences will offer the very best training and development opportunities in the country.“
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