Chelsea FC rope in Ascott as new partner

Chelsea Football Club (CFC) have signed a global partnership agreement with The Ascott Limited, roping it in as their Official Global Hotels Partner.

The deal will see the two parties work together to provide “money-can’t-buy experiences for Ascott Star Rewards (ASR) members around the world, including exclusive access to matches at Stamford Bridge and VIP visits to the Cobham training ground.”

Ascott’s branding will also be present at Stamford Bridge, the CFC home ground, for the men’s and women’s teams’ games as well as across the social and digital channels of the club. 

Ascott will also take up the role of the Presenting Partner of Chelsea FC’s flagship international fan engagement event, Famous CFC. 

Casper Stylsvig, Chief Revenue Officer, Chelsea FC, commented:

“We are excited to welcome The Ascott Limited as our new official global hotels partner, a trusted hospitality company with a global presence. We look forward to collaborating on a number of exciting projects that will accelerate Ascott’s ambitious growth plans in the UK and Europe, while also continuing to connect with our fans from across the globe in innovative and exciting ways.“

Tan Bee Leng, Chief Commercial Officer, The Ascott Limited, said:

“The partnership taps on the strong synergy between Ascott and Chelsea as storied brands with global ambitions and extensive networks. As the official global hotels partner, Ascott will collaborate with Chelsea on a series of innovative marketing and promotional initiatives to engage with millions of football enthusiasts across Europe and beyond. Leveraging the club’s massive global fanbase of over 600 million people worldwide and its premier position in European football, the partnership will provide unparalleled opportunities for Ascott to bring together the worlds of hospitality and football to curate memorable fan engagement activities, exclusive offers for Chelsea supporters, and bespoke stay experiences at Ascott properties for fans and guests alike.

“In line with the brand promise of Ascott Star Rewards to ‘Stay Rewarded’, we look forward to bringing Chelsea fans closer to their football heroes, whether at lyf Stamford Bridge London or the properties in our international markets.“