Football News

Chelsea FC sign principal partnership with Infinite Athlete

Chelsea Football Club have announced a new partnership with Infinite Athlete, which thus becomes the London-based English professional football club’s Principal Partner for the 2023/24 season. 

The partnership will put the Infinite Athlete logo on the front of the Chelsea men’s and women’s teams playing shirts as well as the sleeves of the training shirts of the two teams.

Chelsea FC will also be using Infinite Athlete’s AI-based solutions for fan engagement activities.

The two will also co-create products, which “will put the most groundbreaking technology available in sports, into the hands of football fans and athletes across the globe”.

Chris Jurasek, Chief Executive Officer, Chelsea FC, commented:

From the outset, it was clear the potential Infinite Athlete has in leveraging technology to unlock competitive advantage and to enhance the fan experience. We have a like-minded partner in Infinite Athlete. The speed at which our relationship has grown, alongside the evolution of Infinite Athlete’s business, made this an obvious extension to our partnership. Infinite Athlete has the potential to revolutionise the world of football and global sports, particularly when it comes to fans wanting to consume more match and player data and control their own viewing experience, while also providing players and coaches with insights and analytics that can help with player performance, health and safety.

Charlie Ebersol, co-founder and CEO, Tempus Ex Machina and Infinite Athlete, added:

Since the beginning of this year, we have established a fantastic partnership with Chelsea FC, launching MVX in just a few months, and strategizing on how we can properly serve Chelsea fans, players, the coaching staff and more with our proprietary technology. Debuting our new global entity – Infinite Athlete, to the world on football’s premier global stage, and on the front of the legendary Chelsea FC kit is a great honour and we are humbled by the opportunity to be able to continue this journey alongside the best in the world.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

West Indies vs Bangladesh 1st Test, 2024: Preview and Predictions

Can Bangladesh have a strong away series? A struggling and injury-hit Bangladesh have reached West…

2 hours ago

UFC signs new Asia-focused deal with Pepperstone

Pepperstone joins as Official Partner The UFC has announced a new partnership with online forex…

23 hours ago

Crystal Palace teams up with Fost & Co.

Local partnership announced English football club Crystal Palace have announced a new partnership with Bromley-based…

23 hours ago

Australian Open extends Marriott Bonvoy deal

Multi-year extension announced Tennis Australia has announced a multi-year partnership extension with the Marriott Bonvoy,…

2 days ago

Border-Gavaskar Trophy 2024/25 | Australia v India 1st Test | Preview and Predictions

In this article, we present to you our preview and predictions for the first game…

2 days ago

Williams joins forces with Zoox

Zoox joins as Official Regional Partner British Formula One team Williams Racing have recently announced…

2 days ago