Chennai Super Kings signs new deal with Ashok Leyland

Indian Premier League (IPL) franchise Chennai Super Kings (CSK) have announced a new partnership agreement with commercial vehicle manufacturer, Ashok Leyland, who will join the five-time IPL champions as an Official Sponsor. The partnership will see the Ashok Leyland logo be present on the front right chest of the team’s playing jersey for the IPL 2026 season along with various other initiatives and fan engagements. To celebrate the partnership, Ashok Leyland also unveiled a specially designed CSK Fan Bus for the fans. 

KS Viswanathan, Managing Director, Chennai Super Kings, commented,

“We are excited to welcome Ashok Leyland to the Chennai Super Kings family as our Official Sponsor. Ashok Leyland is an iconic brand with deep roots in Chennai and a legacy of excellence that mirrors CSK’s own journey. This partnership brings together two institutions built on performance, resilience, and a strong community connect.”

Shenu Agarwal, MD & CEO, Ashok Leyland, said,

“Our brand strategy has always focused on building strong emotional connections with our audience. This partnership is not just about a logo on a jersey—it is about being part of the journey of champions and engaging with millions of fans who value quality and reliability.”

Dheeraj Hinduja, Chairman, Ashok Leyland, added,

“We are delighted to join hands with the Chennai Super Kings, a team that embodies excellence, consistency, and a winning spirit. Through this partnership, we celebrate our shared values of resilience and high performance. We are proud to support a team that has brought immense pride to our home city.”