Chennai Super Kings (CSK) announce Ashok Leyland partnership

The Chennai Super Kings (CSK) have announced a partnership with Ashok Leyland. The Chennai-based Indian automaker has thus become an Official Sponsor of the five-time Indian Premier League (IPL) champions.

The partnership will put the Ashok Leyland logo on the right chest of the CSK playing jersey during the 2026 IPL season. The two parties will also work on various initiatives and fan engagement activities.

To celebrate the partnership, Ashok Leyland unveiled a specially designed CSK Fan Bus. 

KS Viswanathan, CSK Managing Director, commented:

“We are excited to welcome Ashok Leyland to the Chennai Super Kings family as our Official Sponsor. Ashok Leyland is an iconic brand with deep roots in Chennai and a legacy of excellence that mirrors CSK’s own journey. This partnership brings together two institutions built on performance, resilience, and a strong community connect.”

Shenu Agarwal, MD & CEO, Ashok Leyland, said:

“Our brand strategy has always focused on building strong emotional connections with our audience. This partnership is not just about a logo on a jersey—it is about being part of the journey of champions and engaging with millions of fans who value quality and reliability.”

Dheeraj Hinduja, Chairman, Ashok Leyland, added:

“We are delighted to join hands with the Chennai Super Kings, a team that embodies excellence, consistency, and a winning spirit. Through this partnership, we celebrate our shared values of resilience and high performance. We are proud to support a team that has brought immense pride to our home city.”