Rajasthan Royals (RR) renew HMD partnership

The Rajasthan Royals (RR) have announced a renewal and expansion of their partnership with Finnish mobile phone manufacturer HMD.

HMD is being elevated to an Associate Sponsor of the inaugural Indian Premier League (IPL) champions, with the partnership between the two entering its third year.

The renewal will see HMD continue enjoying branding exposure on the back of the Royals’ helmets alongside increased on-field visibility during RR home games. 

Alok Chitre, Chief Operating Officer of the Rajasthan Royals, said:

“Partnering with HMD aligns perfectly with our high-energy ethos. It puts their branding where the action heats up, on every bold shot. This isn’t just a deal; it’s shared fire that amps excitement in stadiums and beyond, pulling in cricket nuts who live for that raw edge in tech and on the field. This third-year partnership opens doors to our worldwide supporters, fueling excitement that resonates far beyond the stadiums.”

Ravi Kunwar, VP and CEO, HMD India and APAC, added:

“Continuing our association with Rajasthan Royals for our third innings feels like coming home on the field. It’s about putting HMD right in the line of sight for fans everywhere. This isn’t just branding; it’s about sharing the Royals’ grit and connecting with cricket lovers who expect their gear to last as long as the game’s thrill. This partnership coincides perfectly with our upcoming smartphone launch, already creating noticeable pre-buzz in the target markets for the masses. Fans are buzzing about HMD’s rugged, reliable tech that matches the Royals’ unyielding spirit, bridging cricket fever with advanced innovation just in time for the big reveal.”