Tennis News

Coco Gauff unveiled as Mercedes-Benz ambassador

American tennis player Coco Gauff has been announced as the latest global brand ambassador of German automaker Mercedes-Benz.

The 21-year-old two-time Grand Slam winner will headline several campaigns for the company, joining tennis legend Roger Federer on the Mercedes-Benz roster. 

On joining Mercedes-Benz, Coco Gauff commented:

For me, tennis has always been about more than just winning. It’s about growth, passion and determination. That’s why this partnership with Mercedes-Benz feels so special – we share the same drive and belief in pushing boundaries.

Christina Schenck, Vice President Digital & Communications and Investor Relations, Mercedes-Benz AG, added:

Coco Gauff is an exceptional athletic talent – focused, resilient, and unafraid to lead. As Mercedes-Benz embarks on an exciting new chapter in tennis, her impact both on and off the court makes her an outstanding ambassador. We’re honored to welcome her to the Mercedes-Benz family and look forward to creating meaningful moments for fans worldwide.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

Texas Super Kings renews Valero partnership

Major League Cricket (MLC) franchise Texas Super Kings have announced a multi-year partnership renewal with …

3 hours ago

Cristiano Ronaldo announced as Dreame Technology ambassador

Chinese consumer electronics manufacturer Dreame Technology has signed a new partnership with footballer Cristiano Ronaldo,…

4 hours ago

Mumbai Cricket Association finds title sponsor in Nuvama Private for T20 Mumbai League 2026

The Mumbai Cricket Association (MCA) has signed a new partnership with Nuvama Group's brand, Nuvama…

4 hours ago

Ronda Rousey partners with Castrol as new brand ambassador

Mixed martial artist Ronda Rousey has been announced as the new Brand Ambassador of lubricants…

4 hours ago

Glasgow 2026 finds new partner in Allied Mobility

The Glasgow 2026 Commonwealth Games has found a new partner as UK-based wheelchair accessible vehicle…

4 hours ago

Madhya Pradesh League T20 gets Title Sponsor in Aditya Birla Group

The Madhya Pradesh Cricket Association (MPCA) has announced a new partnership with the Aditya Birla…

4 hours ago