CORE announces Formula E partnership

Saudi Arabian lifestyle brand CORE has been announced as the Title Sponsor of the 2023 Diriyah E-Prix following an agreement with Formula E and CBX, the official promoter of the race in the Kingdom of Sudi Arabia.

The partnership will see the race branded as the 2023 CORE Diriyah E-Prix, and CORE will serve as the Title Sponsor for both the races held during the second and third rounds of the Formula E season. 

Also read: Formula E extends DHL deal

Carlo Boutagy, Founder and CEO of CBX, commented:

“We’re absolutely delighted to confirm CORE will be the title partner for the up-coming 2023 CORE Diriyah E-Prix, which will host rounds two and three of Season 9 of the ABB FIA Formula E World Championship. It’s great to have such a luxury brand partner associated with the race and we can’t wait to see the exciting new, lighter and faster GEN3 cars on-track under the floodlights in Saudi Arabia at this year’s event.“

Mohammed Hefni, Group CEO at CORE, said:

“It’s our great honour to be the title partner for the 2023 CORE Diriyah E-Prix races hosted at the historic town walls of Diriyah at Saudi Arabia capital Riyadh. Through this world-class event, CORE continues its commitment in playing a role in the realisation of Vision 2030 by contributing to enhancing the quality of life of individuals and families, creating jobs, diversifying economic activity and raising the status of Saudi Arabian cities to rank among the best cities in the world.“

Alberto Longo, Co-Founder & Chief Championship Officer, Formula E, added:

“It is with great pleasure that we welcome CORE as the title sponsor of the ABB FIA Formula E World Championship event in Saudi Arabia. The 2023 CORE Diriyah E-Prix is a highlight of our race calendar and together with CORE and our valued local partners, we will welcome a global TV audience for the incredible spectacle of the GEN3 cars night racing for the very first time.“