Indian consumer technology brand POCO has roped in Indian cricketer Hardik Pandya as a brand ambassador.
As the face of the brand, Pandya will work with POCO to launch its latest smartphone model, the X-series, headlining through various advertisements and campaigns.
POCO has stated that Pandya’s connection with the younger audience and appeal among the Gen Z audience will resonate with the company’s vision.
Also read: Hardik Pandya – Endorsements | Sponsors | Net Worth | Salary | Honours
Himanshu Tandon, Country Head, POCO India, commented:
“Hardik Pandya is a name that connects with India in a heartbeat. His never-give-up attitude, zeal, and enthusiasm go perfectly well with our brand’s DNA and we are confident that his personality will resonate with our audience and fans. Aligned with our brand imagery, we are confident that he will play an instrumental role for our brand and we are extremely proud to have him on board as POCO’s ambassador.“
Pandya added:
“I am pleased to partner with a youth-centric smartphone brand like POCO. I admire their smart, sleek and absolute performance-led smartphones. Most importantly, I resonate with the brand’s motto of ‘Everything you need, Nothing you don’t. I look forward to this partnership and connecting with the brand’s young community.“
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