Cricket Australia expands NRMA Insurance partnership

Cricket Australia, the country’s governing body for cricket, has announced a multi-year expansion of its partnership with NRMA Insurance.

As per the Platinum Partnership agreement, NRMA Insurance will remain the official naming rights partner for all men’s Test series played in Australia for six more seasons.

The new deal also covers women’s international cricket, with the general insurer set to serve as the official naming rights partner for all women’s Test, ODI, and T20I series for seven seasons.

NRMA Insurance will also remain the Official Insurance Partner of the Australia men’s and women’s national cricket teams. It first teamed up with Cricket Australia in 2022.

Todd Greenberg, CEO, Cricket Australia, commented:

“We’re thrilled our partnership with NRMA Insurance is expanding – with the brand’s continued support for the Men’s competition and now also helping to elevate the profile of our women’s team and their campaign for international success. Leveraging a shared, long-standing commitment to community and connection this partnership will continue to deliver meaningful, purpose-led initiatives to benefit cricket at every level, from grassroots clubs to the national stage.”

Julie Batch, CEO, NRMA Insurance, added:

“As NRMA Insurance continues to grow nationally, our ongoing partnership with Cricket Australia, in what is set to be one of the most anticipated seasons ever for the Aussies, provides an unmatched platform to build deeper connections and exposure for our brand, with a captivated and highly engaged audience of existing and potential new customers. In our centenary year we’re building on our heritage of protecting what matters – using our partnership to help the game so many of us love continue to thrive in the future.

“From championing the growth of the women’s competition, stadium activations that elevate the spectator experience, or supporting local community clubs to provide greater flexibility in how they play and connect with the sport, we’re helping cricket endure as the heartbeat of Australian culture and communities across the country.”